Over the years The Most Interesting Man In The World collected many items worth coveting. Fans were undoubtedly going to miss seeing him and his adventures, so we gave them the chance to win one of his prized possessions on Cinco De Mayo. The items ranged from a handcrafted fork to masterpieces that immortalized the man himself. We created a greatest hits video featuring legendary vignettes from past TV spots and captured various characters from these spots telling stories about items that had been handed down to them. All of this content was used to promote the sweepstakes online.