Starbucks Coffee
My Starbucks Rewards

The Details

  • Client: Kraft Cheese

Starbucks has always rewarded their patrons for their loyalty and because the love affair had been going on for so long the brand decided to formalize things and let people become part of a ‘program’. We created a new community for the brand that let people enjoy everything from a gift on their birthday once a year to free whipped cream and wi-fi every day.

We even segmented the program for markets like college students and gave them the kind of deals and rewards that fit best for their lifestyle on campus.